Privacy Policy

Last updated: 27 April 2026

1. Who We Are

This Privacy Policy applies to Inbray Ltd, trading as Absolute Window Co ("we", "us", "our"). We are a company registered in England & Wales (company number 05446799).

Registered address: Unit 7 Priestley Road, Wardley Industrial Estate, Worsley, Manchester, M28 2LY.

Contact: sales@absolutewindowco.co.uk | 0161 793 1166

We are the data controller for the personal information we hold about you.

2. What Information We Collect

We may collect and process the following personal data:

• Identity data: name
• Contact data: email address, telephone number, postal address
• Property data: property address and details relevant to a survey or quote
• Communications: messages and enquiries you send to us
• Technical data: IP address, browser type and version, pages visited, time and date of visits (collected via cookies — see our Cookie Policy)

We do not collect any special category data (such as health, financial or criminal record information).

3. How We Collect Your Information

• When you complete our online enquiry or quote request form
• When you contact us by phone, email or post
• Automatically via cookies and similar technologies when you browse our website

4. How We Use Your Information

We use your personal data for the following purposes:

Purpose	Lawful basis
Responding to your enquiry or arranging a free survey	Pre-contractual steps / legitimate interests
Providing a quote and carrying out the installation contract	Performance of a contract
Sending you relevant follow-up communications about your project	Legitimate interests
Complying with legal and regulatory obligations	Legal obligation
Improving our website and services	Legitimate interests

We will only send you marketing communications if you have consented to receive them, and you may withdraw consent at any time by contacting us.

5. Sharing Your Information

We do not sell your personal data. We may share your data with:

• Trusted subcontractors and fitters where necessary to carry out your installation
• IT and software service providers who process data on our behalf under appropriate data processing agreements. Our principal providers include Microsoft (email and productivity), Google (analytics and business listings), Cloudflare (website security), Twilio (telephony), xAI (AI virtual assistant), Resend (transactional email) and our website hosting provider
• Regulatory bodies or law enforcement where required by law

All third parties are required to process your data securely and in accordance with applicable data protection law.

6. AI Virtual Assistant & Call Handling

Some calls to our office may be answered by an AI virtual assistant rather than a human team member. This is most likely to happen when our team are with other customers, outside of standard office hours, or in periods of unusually high call volume. The assistant will introduce itself clearly at the start of the call.

What we collect during these calls:

• Your name
• Your contact telephone number
• The town or area you are calling from
• A short summary of your enquiry

What we do not do:

• We do not record the audio of these calls
• We do not retain a transcript of the conversation
• We do not use call data to train AI models
• We do not share call data with third parties beyond the technical providers listed below

Third-party processors involved: To deliver this service we use Twilio Inc. (telephony provider, USA), xAI (the AI service provider, USA) and Resend (email delivery provider, EU). Each processes only the data needed to perform their part of the service. International transfers to the USA are protected by appropriate safeguards including the EU-US Data Privacy Framework and Standard Contractual Clauses.

Your choice: If you would prefer to speak directly to a member of our team rather than the virtual assistant, simply ask the assistant to have someone call you back, or call again during our standard office hours (Monday to Thursday 8am–5pm, Friday 8am–3pm) when our team are most likely to answer in person. You can also email us at sales@absolutewindowco.co.uk.

Lawful basis: We process this data on the basis of legitimate interests — specifically, to manage incoming enquiries efficiently and ensure customers receive a prompt response. The summary of your enquiry is then handled in the same way as any other enquiry under this policy.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected:

• Enquiries that do not become contracts: up to 12 months
• Customer records (completed contracts): 7 years from the end of the contract, in line with HMRC requirements
• Website analytics data: up to 26 months

8. Your Rights

Under UK GDPR you have the right to:

• Access a copy of the personal data we hold about you
• Rectification of inaccurate or incomplete data
• Erasure ("right to be forgotten") in certain circumstances
• Restriction of processing in certain circumstances
• Data portability in certain circumstances
• Object to processing based on legitimate interests, including AI-assisted call handling
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at sales@absolutewindowco.co.uk. We will respond within one calendar month.

9. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: ico.org.uk | Helpline: 0303 123 1113

We would, however, appreciate the opportunity to address your concerns before you approach the ICO, so please contact us in the first instance.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page indicates when it was last revised. We encourage you to review this page periodically.